“Carrera took us from selling 90 new units
a month to over 600, You’ve Gotta Hire
These Guys!”
Jim Arrigo - Arrigo Dodge Chrysler Jeep
“Carrera took our 45 locations and made us
the 800 lb Gorilla of our Market” Jerry Fader - Mile One Automotive Group
“Carrera defined our unique selling proposition, put it into a “phrase that pays” and increased market awareness of our business philosophies with a great original jingle. Their media strategy created a much greater dominance in radio and TV than we had before.” Dan Boettcher - Stew Hansen Autogroup
“Carrera has created great brand awareness of our 39 stores with a national hit song. They give all of our stores great retailing that works for each store individually but also collectively reinforces our branding message. Hence we speak to the market with one voice and our media dominance is much stronger!” Rick Folkerson - Ken Garff Automotive Group
“We don’t brag, we don’t compare, we stand on our own merit… Carrera defined that brand for our 9 stores with a totally original musical branding statement. Their media strategies have our ad $$$ working harder than ever before. The combination has put us head and shoulders above the marketplace.” Chuck Guschewsky - Fremont Motor Company
“Carrera’s market share analysis determined our sales opportunities was in trucks. They gave us a musical branding statement that defined us as a truck destination and coupled it with creative that positions our benefits over our competitors in a humorous and tactful way. The creative is clever and it connects. They also improved our media dominance. The result has helped make us the #1 Dodge Chrysler Jeep dealer in Utah and #2 in the Denver Zone for 2006.” Chad Rigby - West Valley Dodge
