con·nect
kəˈnekt
verb

1. To bring together or into contact so that a real or notional link is established.

Connecting is when the “magic” happens. It’s that sweet spot when the message is received, comprehended and acted upon. Creating that connection is what it’s all about. If you’re at the top of the car buyers shopping list and you have the right inventory, pricing and sales staff in place… you’ll see an increase in sales.