Strategies: Branding

Strategies: Retailing

BRANDING STRATEGY:

In an era when retail sales may dictate a car dealer’s very existence, who has time to brand? And why is branding important? Moreover, just what is branding? Branding is the sum total of your business in the minds of customers. Maybe you have years in the business and count on that for your branding message. Location, word of mouth experiences, service loyalty, product reliability all affect who you are. Since 1993, Carrera and Partners has merged branding and retail strategies into one advertising
dimension. With a dealers perspective, we define your dealership and integrate retail creative themes to accomplish one thing. To make you first in the minds of consumers when they are ready to buy.

Rarely do people become car buyers overnight. Over time, they are subjected to media waves that will affect decisions in the future. That’s why your branding is important. Carrera can help you define your dealership and deliver the right message that motivates potential buyers and gives them the confidence to seek you out first when it’s time tp purchase or lease.

RETAIL STRATEGY:

Over the years, auto dealers have become well versed in the shout it out message and insist on cramming as many prices as possible into their radio and TV commercials. Catch phrases to do this circulate the country ad infinitum and can be found in most automotive advertising and unless you
have the money to pound out the message time and time again, response falls off. Some dealers look for new ways to say the same old thing. Others turn to us. Carrera and Partners takes a different approach. We have seen the retail cycles, and our retail strategy must not only hit the mark, it must
contain the savvy to set you apart. That’s why for years we have developed our own unique selling propositions, based on new messaging, a lot of which is humor based. Humor puts the mind at ease and when you are competing for a buyer’s attention, it keeps them listening. We retail with humor and we also retail with new, commanding themes that are connected to the times and to buyer mentality. Repeat offers? Yes. Repeat the same old commercials you have heard for years? No.