Case Study #1
A BIRD DOG OF A DIFFERENT FEATHER
When the owners of Thompson Chrysler Jeep Dodge Ram challenged us to launch their brand new dealership in Waynesboro, Georgia, our research team started “digging” and discovered that Waynesboro was the Bid Dog Capital of the world. The owners had a logo designed incorporating a Bird Dog and wanted to use the tagline “Good To Go.”
Our creative team asked “What if the mascot of the dealership was not an actual Bird dog but a dog who wanted to be one?” Enter Marshall, a Blue Tick Hound, definitely NOT a Bird Dog. Now we had a storyline to engage viewers to deliver the retail message plus we penned a catchy jingle promoting the website “Good to Go Waynesboro dot com” and a Brand was born.
The campaign launched, the community took notice and sales soared. Marshall’s the face of Waynesboro Chrysler Jeep Dodge Ram and even has his own Instagram account where he laments his desire to be a Bird Dog. #NotABirdDog.
Case Study #2
AN ICONIC JINGLE REBORN
If you live in the Baltimore/DC area you most certainly have heard the iconic jingle from Eastern’s Automotive Group. Eastern’s spent millions on the campaign where pro-football players from the Washington Redskin’s sang the jingle and trademarked tagline “Where Your Job Is Your Credit.” Even famous comedians Kevin Pollack and Gilbert Gottfried have appeared in the TV spots.
The campaign blew-up and made Eastern’s the dominate used car and sub-prime dealer. But now Eastern’s wanted to target used car shoppers with higher beacon scores and to brand them as a pre-owned destination. That’s where we came in. We realized the equity of the jingle and instantly knew we had to incorporate it into the spots with bold footage of drivers “jamming” out!
Case Study #3
DON'T SAY A WORD!
What happens when all your competitors are saying the same thing? You say nothing.
Imagine a client saying “Don’t advertise price or selection, in fact, don’t say anything at all!” Well that’s exactly what the principals at Chuck Patterson Toyota did and we answered with a high energy spot with exciting visuals and music showing the fun in driving a new Toyota.
The response was immediate and we knew we struck gold!