Video content ANYWHERE, any way your audience watches. Carrera Makes It Simple For Car Dealers To Take Advantage Of The New Way to Advertise on TV, through streaming platforms like ESPN, Hulu, AppleTV, and all Smart TVs.

Why Carrera? We're the DSP (Demand Side Platform. That OTT lingo means we buy directly from the exchange (Hulu, SpotX, ESPN), so no middle man and no 3rd party!

 

There are 3 simple steps to how an audience can view your content:

CONNECT 

Have an internet connection that

supports downloadable content.

ACCESS

Have a device or app that allows viewers to browse libraries of publishers content.

WATCH

Screen Displays the content chosen by the viewer, TV, Desktop, mobile, or tablet.

HOW DOES IT WORK?

 

KEY BENEFITS OF AUTOMOTIVE O.T.T.

 

  • The Full TV experience. Full Episodic

  • Player content with non-skippable ads.

  • Advance targeting with personalized

  • Dynamic ads to reach desired audiencesand behavioral attributes. Sales, traffic, and brand lift studies

  • Measuring beyond completion and click, to provided true ROI.

  • Reserved, first look inventory enables

  • Fully scaled content to locally target audiences.

 

CAMPAIGN REPORTING

 

  •  Total Impressions by Day, Week, And  Month

  •  Impressions by Device (ConnectedTV, Mobile, Desktop, Tablet)

  • Impressions by Streaming Device

  • Average Completion Rate

  • Top Content Providers

 

At the end of month, Dealer

Clients will receive a

transparency report

detailing:

 

  •  Auto Intenders

  •  Geo-Fence Around Your Dealership

  • Geo-Fence Your Competition

  • Target By Zip Code

  • Target By Demographic (Ages 25-54)

 

WHO CAN WE REACH WITH OTT?

 

WHAT IS AUTOMOTIVE O.T.T.?