Traditional marketing strategies such as Television, Radio and Print not only still work, they are the most effective means to reach a large audience, build a brand and even drive showroom traffic.
If your current car dealership marketing strategies aren’t cutting it, don’t fear. We can help you establish the kind of brand identity and authority that will cut through all of the clutter that consumers are exposed to when shopping for a car.
We’ve got a long list of ideas to get any dealership back on the road to successful lead generation through compelling and creative TV spots.
Radio Advertising is crucial to any effective campaign...but it only works if your message sticks with the listener. We have the in-house talent necessary to write and produce radio commercials that get the attention of your target market.
Our goal is to make sure listeners are tuning IN when they hear your ad…and we make this happen by producing content that elicits an emotional response, which in turn converts those listeners into customers!
Media buying is simply the purchasing of advertising "real estate," such as television and radio ad spots and billboard locations. We know which channels are effective for certain audiences and we have relationships with networks across the country, which allows us to get you the most bang for your buck!
print & pop
Whether it be newspaper ads, direct mail campaigns via postcards, or point-of-purchase advertising in your dealership, print is definitely not dead. Even in this digital world we live in, we still see success in print advertising...and combining these two types of advertising results in double the results for our clients.
Direct mail campaigns are extremely effective in reaching consumers and are more likely to elicit a response. They can also improve brand association and increase customer retention. Due to the fact that it is both highly targeted and trackable, automotive direct mail continues to thrive in today's digital age.