Updated: Nov 25, 2019
Good news, Dealers! Carrera will be releasing a few new core services very shortly, one of which will be our OTT (Over The Top Television) packages. These packages will allow you to capture impressions on 3rd party streaming apps like Hulu, AppleTV, AmazonfireTV, and many more!
Viewership, along with the growth of the ad-supported model, has driven an important piece of the puzzle for buyers with regards to OTT — scale. Streaming TV and long-form video has become a mainstream behavior in the U.S., driven by market factors and consumer interests, including:
Connected device penetration: According to comScore, 79% of U.S. homes with Wi-Fi own at least one connected TV device (e.g., smart TVs, streaming boxes/sticks, gaming consoles, DVR/set-top boxes, and internet blu-ray players).
Cord-cutting: 34% of OTT audiences are “cordless” and no longer subscribe, or have never subscribed, and now cannot be reached via traditional pay TV.
Affordable options: Streaming services such as Netflix, FuboTV, Sling TV, and others can be purchased for $6-45 per month — a fraction of the cost of pay TV.
Unique content: Many services offer unique and interesting content that people want to watch and fear missing out on.
These factors amounted to a forecasted 40% increase in OTT ad spend year-over-year in 2018 — a projected $2 billion, according to MAGNA.
Keep an eye on our social, website and emails. We'll be releasing them very soon! Also, you'll be excited to know that our packages are offered with no contract or commitment.
- Gary Hearn